RevenueWell is a patient relationship management platform designed to integrate seamlessly with the systems dental practices already use. I helped evolve the brand to feel more friendly and approachable—qualities that resonate with its core audience.
Since office managers are often both the decision-makers and daily users, it was important to position the brand as an intuitive, time-saving tool that fits easily into the rhythm of a busy day.
Simplified type and color palette
Bespoke icon set
Redesigned website, product marketing, and editorial illustrations