At AlphaSense, I worked across nearly every marketing function—from web conversion and campaign design to a net-new user education platform. My work centered on maintaining a cohesive brand presence at scale while taking on larger strategic projects that required cross-functional collaboration.
Senior Brand Designer
I designed the full desktop and mobile experience for Alphademics, the company's first self-serve user training platform, partnering with an external LMS vendor to bring it to life. This included a custom logo and brand identity to complement the AlphaSense parent brand.
For the AlphaSense blog, I created dozens of photo-collage illustrations interpreting industry insights articles—working from headlines and copy to develop metaphor-driven visuals that were distinct and consistent in color, texture, and tone.
I designed ebooks end-to-end, from cover through interior layout, as well as webinar assets for live thought leadership events.
