ALEX
Background
In 2016, Jellyvision's seven-person design team embarked on a full overhaul of ALEX, the company's flagship employee benefits product. The rebrand began with a two-day creative session where the team collaboratively developed a cut paper illustration style that would define the new brand. From there, responsibilities were divided—I took ownership of the color palette and typography.
Role
Brand Designer; Color, Typography, & UI
Teammates
- Allard Laban
- Creative Direction
- Ania Klimiuk
- Art Direction
- Bruno Rodríguez
- Design & Illustration
- Erik Voigt
- Illustration
- Mark Anthony Cruz
- Illustration & Animation
- Jody Evenson
- UX Design
- Yoshi Sakaguchi
- Animation
