ALEX

Background

In 2016, after years of ad hoc edits to Jellyvision’s flagship ALEX® Benefits Counselor, the design team started a major overhaul of the product’s design. The goal was to simplify the color palette and illustration style and modernize the user interface.

Teammates

  • Allard Laban, Creative Direction
  • Ania Klimiuk, Art Direction
  • Bruno Rodríguez, Design & Illustration
  • Erik Voigt, Illustration
  • Mark Anthony Cruz, Illustration & Animation
  • Jody Evenson, UX Design
  • Yoshi Sakaguchi, Animation

New color palette, typography, illustration, and animation styles.

Animation of a mouth yelling something in a paper cutout style

Redesigned user interface