BenchPrep
Background
BenchPrep's marketing team needed an ebook to help CLOs (Chief Learning Officers) evaluate and compare learning platforms. I designed the ebook end-to-end, including custom illustrations, and within two months of release it had generated 266 MQLs and half a million dollars in pipeline revenue.
Role
Contract Brand Designer; eBook Layout & Illustration
Teammates
- Jenn Kloc & Brittani Ferguson
- Content Writers
- Hide Obara
- Brand Design Manager
